He says making the trip from company headquarters in Minneapolis is a big undertaking, but worth it.
“You know, a Super Bowl might attract 100,000 or 200,000,” Brovold tells Nebraska Radio Network. “I think, as far as attracting people, you might say that the College World Series attracts the most of all the major sporting events that I’m involved with.”
Of the 40 or so employees Brovold has at the stand outside of TD Ameritrade Park, he says about half are locals.
“We’ve made great relationships with the people in Omaha,” Brovold says. “We hire a lot of locals. We have Boys and Girls Club kids here along with a lot of teachers (out of school for the summer).”
Baseball caps are the most popular items he sells, with specific interest in the two teams making their first appearance at the Series.
“I think that [the locals] like the name Gouchos and really rally behind that team, and we sold out all those caps,” Brovold says. “Then, Coastal Carolina is one of those teams that people don’t see very often and I think the locals seem to be really excited about that team.”
Another top seller at Brovold’s stand is a baseball cap featuring all eight teams playing in the Series.