The effort to keep the death penalty out of Nebraska will include a former U.S. Marine.
Kirk Bloodsworth is featured in a new ad paid for by Retain a Just Nebraska.
Ryan Horn, media strategist, says Bloodsworth was wrongfully convicted of rape and murder, and sentenced to death.
“Law enforcement, our criminal justice system are made up of thousands of wonderful people who work very hard and do their very best, and sometimes they make mistakes,” Horn tells Nebraska Radio Network. “And if you’re going to make a mistake, the state cannot kill someone because of a mistake. We can’t let that happen.”
Bloodsworth was eventually freed after DNA testing cleared him of the crime.
The ads are running on television and radio across Nebraska before a vote this fall on whether to bring back the death penalty or keep it repealed.
Horn says if it can happen to someone like Bloodsworth, it can happen to anyone.
“This guy was an honorably discharged Marine. He’d never been in trouble with the law before. He had a good job. This wasn’t some gangbanger who had committed crimes before and maybe just got caught in the wrong one – not at all,” Horn says. “This happens to people. It can happen to people.”
Horn says other ads will run between now and the November election.