An agreement has been reached with identity theft protection service, Lifelock. The FTC investigated the company after there was accusations the company made a number of deceptive claims that violated consumer protection laws. This led customers to believe the service would protect against all identity theft attempts.
Nebraska Attorney General Jon Bruning says there is no such thing as a guarantee that your identity will be stolen.
Under the agreement, Lifelock is now prohibited from stating it protects against all types of identity theft. The company is also prohibited from misrepresenting the service that it constantly monitors activity on all customers’ consumer reports and it eliminates the risk of identity theft.
Lifelock will now pay restitution to those in Nebraska who signed up for the service between April 1, 2005 and March 30, 2009. Eligible customers will be notified by the FCC including information on how they can be included in the settlement.
The settlement states Lifelock must repay eleven-million dollars nationwide to customers and one-million for states legal fees.
{ Comments on this entry are closed }
