The University of Nebraska Medical Center needs people to take part in a study that looks at the impact of tobacco advertising. Dr. Mohammad Siahpush is an associate dean for research at the College of Public Health and says they are especially interested in learning more about point of sale marketing. The tobacco industry spends a large portion of their $12.5-billion marketing budget on point of sale promotions. The goal of the study is to find out if cigarette or other tobacco advertising increases the craving to smoke, buy cigarettes and lowers the chances of quitting.
This knowledge can also be used by states and local communities as they establish their own local and regional tobacco control policies. They have the authority to regulate tobacco marketing and this study will provide them with evidence and conclusions regarding the impact it has on smokers.
UNMC is seeking 300 Omaha smokers to volunteer for the study. It consists of two telephone surveys six months apart. Those chosen will receive a small reimbursement for their time. Those interested in taking part can call 1-855-600-6960 for more information. `