The city council of Omaha approved the new ballpark and the agreement was officially signed yesterday morning by Miles Brand of the NCAA and College World Series of Omaha Inc. Brand commented on how trust was a big factor in the NCAA signing an unprecedented 25 year agreement.
Before the ink could dry on the deal or before a chunk of concrete could be removed from parking lots C and E of Qwest Center, there is already there a group interested in the naming rights for the new ballpark.
The Omaha World Herald is reporting that Joe Moglia the CEO of TD Ameritrade hopes his company gets the naming rights to the new home of the College World Series in 2011.
Companies that are sponsors and partners with the NCAA must stay in line with the positive image the NCAA tries to portray. In addition to local companies bidding for the rights, national companies already associated with the NCAA will likely be approached about potential naming rights as well.