Lincoln’s new arena in the West Haymarket area will be named Pinnacle Bank Arena. Mayor Chris Beutler, Pinnacle Bancorp Chairman Sid Dinsdale and Pinnacle Bank President Mark Hesser were on hand for the naming of the rights agreement at a news conference at the Lincoln Chamber of Commerce.
Pinnacle Bank will pay a base fee of $11.25 million to be the exclusive title sponsor of the arena for a term of 25 years. In addition to the base fee, Pinnacle Bank will pay $20,000 for each year the arena serves as a site for one or more state high school tournaments in volleyball, basketball or wrestling.
More looks at the new arena.