A communications professor says the two presidential candidates have appealed to their bases in the debates, but might need to shift their approaches if they want to appeal to a wider audience.
Two presidential debates are in the books and one featuring the vice presidential candidates. One more presidential debate is scheduled for Monday evening.
Voters, on Tuesday, got to see a more confrontational debate between President Barack Obama, a Democrat, and his Republican challenger, Mitt Romney during the second presidential debate at Hofstra University in Hempstead, New York, moderated by CNN Chief Political Correspondent Candy Crowley.
Assistant Communications Professor Patty Hawk with Nebraska Wesleyan University says the confrontational style on display Tuesday appeals to the Democratic and Republican bases, but suggests that in the third and final debate, the two need to establish a presidential tone.
“And so they need to tone it down a bit, but not so much that it feels as though their campaigns have lost some energy. So, I think, they both have to be focused and determined and not easily rattled,” Hawk tells Nebraska Radio Affiliate KLIN’s Jack and Dave Show. “Especially in the foreign policy discussion they cannot be easily rattled, either of them.”
Hawk says the confrontational manner grows out of a cultural frame. She says the country seems to enjoy a good argument, noting that the debates have captured some high ratings.
The third and final presidential debate will be held Monday evening at Lynn University at Boca Raton, Florida. Face the Nation moderator Bob Schieffer of CBS News will moderate.
Click here for a link to the Commission on Presidential Debates website.
AUDIO: Brent Martin reports [:40]
AUDIO: Nebraska Wesleyan Asst. Professor Patty Hawk on KLIN’s Jack and Dave Show. [12:20]