Nebraska cattle producers will be showcasing the industry this month.
The Nebraska Beef Council has announced it will host a Beef Sustainability Roundtable.
Nebraska Beef Council Executive Director Ann Marie Bosshamer says the roundtable will bring a number of people from a number of fields together.
“Folks that work for Wal-Mart, McDonalds, Wendy’s, Yum Brands, Darden Group,” Bosshamer tells Ken Anderson with Brownfield Ag News, “and they’re the people that focus on sustainability for those companies, along with some non-government organizations like the Nature Conservancy.”
Bosshamer says roundtable participants will tour a ranch, a feedyard, a packing plant and the U.S. Meat Animal Research Center at Clay Center.
“We have a really great story to tell and by bringing these folks to Nebraska where we have everything here to show them, from the corn to the cattle and the packing industry-it’s a great opportunity to really give them everything they need in one trip.”
Bosshamer says the recently-released Beef Industry Sustainability Assessment will be a big part of the discussion during the tours and roundtable event.
Ken Anderson, Brownfield Ag News, contributed to this story.