Leaders of the Nebraska Farm Bureau are concerned with a restaurant chain’s new advertising campaign which they say gives a false impression of modern agriculture.
Farm Bureau president Steve Nelson says it’s in the Chipotle chain’s “scarecrow” advertising that misleads the public about American farmers and American agriculture.
“It characterizes or attempts to characterize all livestock production, really all farming and ranching, as being factory farming and that’s certainly not true,” Nelson says.
He says Chipotle’s ad campaign also leads the public to think all farmers and ranchers care about is making money and that they don’t care about the environment.
“Farmers and ranchers today care about how they take care of their animals that they’re growing for food and how they take care of the environment,” Nelson says. “Certainly, the idea that farmers and ranchers are only in it for the money is not true.”
Nelson says the board has written to Chipotle company officials offering to meet with them to set the record straight and clear up any misunderstandings about agriculture.
Nelson says his group is willing to speak with Chipotle and anyone else who misunderstands agriculture.
By Jerry Oster, WNAX, Yankton