Black Friday should really be called Black Thursday or maybe Black Thanksgiving. Many stores are opening Thanksgiving night to jumpstart the holiday shopping season. Jim Otto is the President of the Nebraska Retail Federation and says businesses are responding to the demand of consumers.
Most large department stores plan to open their doors at some point on Thanksgiving Day. In past years they opened at 5 am on the Friday following Thanksgiving. Otto says many shoppers expressed the desire to stand in line in the daylight hours rather than in the dark overnight waiting for the doors to open. He says people are also looking for something to do on Thanksgiving Day afternoon besides watching TV. This gives them another option.
Otto says jumpstarting holiday sales is especially important because there are six less shopping days this season due to Thanksgiving falling at the very end of the month. Otto says Nebraska’s economy typically does better than the national economy so retailers here are optimistic about the holiday shopping season. He says businesses really won’t know until the sales tax numbers come in after the first of the year.