A little bit of the Super Bowl arrived early in Nebraska.
Country singer Lee Brice entertained hundreds of Nebraskans wedged into the tiny town of Milligan. The concert will be used by Pepsi for a promotional video for the Super Bowl XLVIII halftime show sponsored by the soft drink company.
Word first leaked out about the special event late in the week when York High School held a secret meeting to discuss its role in the event. The York High School Marching Band did indeed perform, only the band became the Pepsi Hype Squad, marching through the streets of Milligan shaped like a Pepsi bottle.
Resident didn’t know who would perform until shortly before 6:30 Saturday night when Brice took the stage. Brice is known for hits such as “I Drive Your Truck” and “Parking Lot Party.”
Even after the concert, the town was treated to fireworks.
You won’t have to wait until the Super Bowl to see the commercial. Pepsi will make it available on its website: pepsi.com.
Pepsi chose Milligan, because it is halfway between Los Angeles and the host of this year’s Super Bowl, New York.
Milligan, located in southeastern Nebraska, has a population of 275, except when a Super Bowl promotion is being filmed there.
Eric Johnson, KAWL/KTMX, contributed to this story