Greater Omaha Chamber of Commerce president and CEO David Brown told ESPN.com that as he was watching the Peyton Manning led Denver Broncos beat the San Diego Chargers on Sunday afternoon, he wondered how his agency could capitalize on the opportunity that Manning’s audibles are creating for the city of Omaha. Brown said he wants to explore the possibility of hiring Manning to shoot a promotional ad for Omaha.
What Brown is talking about, is that several times during the AFC Divisional game, CBS microphones were able to pick up Manning shouting out “Omaha,” among other words, numbers and phrases before the ball would be snapped back to him.
Manning and his Broncos teammates are the only people who truly know what the word means inside their offense, but Omaha is used frequently with not only other NFL quarterbacks, but also defensive players.
A few months back, Fox Sports shot a studio segment with former players Brian Urlacher and Randy Moss. When asked by studio host Jay Glazer what the word meant to him in football terms, Urlacher responded, “opposite.” Urlacher explained in his time with the Chicago Bears, if they needed to switch from one coverage to another, he would should “Omaha” to his teammates.
Moss agreed, saying the quarterback will watch to see what the safeties do and how they align up. If the quarterback feels the play will work better going in the other direction, (whether it’s a run or pass), the quarterback will yell “Omaha” alerting his teammates to run the play differently.
Much of the word has to do with alliteration…Omaha/opposite.
One thing for sure…Google searches will continue to go up for Omaha if Manning and the Broncos beat New England and head to the Super Bowl.
Skip to 1:20 in the video to hear former players talk about Omaha.