Gov. Pete Ricketts declares May Beef Month in Nebraska even as his administration works to promote Nebraska beef throughout the nation and around the world.
Ricketts says cattle are important to the Nebraska economy.
“Last year, for the first time, we exported over a billion dollars of beef in Nebraska,” Ricketts says during a news conference promoting Nebraska beef. “That’s important, because the USDA calculates for every dollar that we export, we have a $1.42 of economic activity here in the state.”
Agriculture is the number one industry in Nebraska. Beef production alone makes up about 10% of the state economy.
Ricketts recently promoted Nebraska beef during a visit to New York City. The restaurant Burger and Lobster showcases Nebraska beef.
Nebraska Cattlemen President Dave McCracken says that coup for Nebraska beef producers extends beyond New York City.
“Burger and Lobster also has a restaurant in London where they promote only Nebraska steaks and Norwegian crab legs,” McCracken says.
The Nebraska Beef Council has become active in the 30-Day Protein Challenge, a promotion by the National Cattlemen’s Beef Association to encourage consumers to make protein, such as beef, a bigger part of the daily diet.
Also, Nebraska officials have a trade mission scheduled for this summer to Europe in which they will heavily promote beef, among other Nebraska exports.
AUDIO: Brent Martin reports [:45]