Organizers say the goal was to let attendees provide input on ways to grow local economies and to improve the overall quality of life in Nebraska.
Dave Snitley, president of Firespring Marketing and Advertising in Lincoln, was the forum’s moderator.
“It’s amazing to see the passion in the communities in Nebraska. As a lifelong Nebraskan, it’s fun to see the passion is statewide,” Snitley says. “We’ve been to every corner: Norfolk, Scottsbluff, Gering, North Platte, Kearney, Omaha, Lincoln, and to see everybody’s passion for their communities and how they want to share the message of the quality of life we have has been a lot of fun.”
Snitley outlines some of the key areas of interest that are being considered as ways to grow the state’s economy: “Trying to identify not only the key markets to go after, the key targets, what messaging needs to resonate with the young talent to keep them in Nebraska, as well as to get other businesses to come and experience this, where their staffs can have quality of life,” he says. “Much different than other parts of the country.”
The forum was part of a series of similar events being conducted across the state to help develop a new strategic marketing plan and to launch the agency’s rebranding initiative.
The event at the Buffalo County Extension Center was sponsored by the Nebraska Department of Economic Development.
By Brent Wiethorn, KKPR, Kearney