Nebraska agricultural officials are back in Europe, attempting to increase the amount of Nebraska beef imported to European countries as well as exploring exports to emerging markets in Eastern Europe.
State Agriculture Director Greg Ibach says Nebraska ranchers have adapted their operations to meet unique European demands.
“We have a number of Nebraska producers, cow-calf operators and feedlots, that produce a non-hormone treated beef product from cattle that are raised specifically to the European standards that makes it an even more valuable beef product,” Ibach tells reporters during a conference call from Germany.
The delegation has made its pitch at a major trade show in Germany.
Nebraska Beef Council Director Pat Knobbe of West Point, Nebraska says the Anuga food trade show in Germany was eye-opening.
“It is very interesting to see how other countries do things, see how our competing meats are doing things, and how competitive the market is and the competition is very good,” Knobbe says.
Nebraska is using an emerging markets grant from the United States Department of Agriculture to visit Bulgaria, where it will mainly pitch sales of soybean and soymeal.
Julie Harker, Brownfield Ag News, contributed to this article.