The Nebraska trade delegation to Asia is returning home with nine letters of intent signed during the trip.
Greg Ibach, Nebraska Department of Agriculture director, says the agreements will boost the state’s beef and pork industries.
“We would help them with promotional activities and promotional materials to help them try to drive the Nebraska brand farther across the Hong Kong and Macau marketplace,” Ibach tells reporters on a conference call.
Ibach says they continue to get pledges from a number of other importers and distributors in this region that they would continue to work with us.
Hong Kong was Nebraska’s sixth largest export market last year.
One letter of intent was signed by Vocational Technical Culinary Institute to teach students about Nebraska beef.
“And then as they move into higher management levels in their careers, hopefully they’ll come back and remember what Nebraska beef was and be the decision maker who puts it on the menus,” Ibach says.
The letters of intent are not legally binding, but Ibach says they allow the state and Beef Council to help importers market Nebraska beef to customers.
Ibach says China has indicated it will lift its ban on U.S. beef soon, which will also help Nebraska producers.