It is estimated that nearly half of all workers today will take part in Cyber Monday online sales. Creighton University Economist Ernie Goss says Cyber Monday is now a major day in the holiday shopping cycle. He predicts that overall holiday shopping will grow from four to five percent this season over last.
Goss says, “Online sales are likely to grow anywhere between 10% and 20% and it is in the non-traditional retail. A lot of folks are giving gift cards for spa memberships, vacations and so on.”
According to the National Retail Federation, Cyber Monday shoppers spent an estimated $126.9-million compared to $86.9-million on Black Friday last year.
Experts say that while there will be many great deals online today, items may not be at the lowest price of the season. Many items have the largest discount on Black Friday and others will be reduced in prices as Christmas nears.