A new tourism marker program aims at drawing more crowds to Nebraska’s lesser-known landmarks.
The Nebraska Tourism Commission wants to better inform travelers of what they can see as they drive through the state, according to Commissioner Roger Jasnoch.
Jasnoch, who is executive director of the Kearney Visitors Bureau, says sometimes it is hard to find sites off the beaten path.
“It’s a similar program with the Nebraska Historical Society,” he tells Nebraska Radio Network. “They have signs that are scattered around the state that really addresses the historical perspective.”
The signs are available to nonprofit organizations and units of government, not businesses.
“The markers are four foot by four foot,” Jasnoch explains. “They can have pictures. It’s a color process that’s done on aluminum, so it’s going to last quite a while.”
Applicants must meet certain criteria and they are responsible for upkeep of the sign, which costs $2,800.
Jasnoch says the signs can be at the site or near a main road directing travelers to it.
“We’re excited about trying to better direct people through Nebraska and maybe turn a lunch stop into an afternoon stop, and an afternoon stop into an overnight stay,” Jasnoch says.
The application for the marker program is HERE.
AUDIO: Mike Loizzo reports [:35]