Recent reports show that millennial’s and the up and coming Gen Z’s, those about to turn 21, are bypassing the beer case and replacing that with spirits and wine. Chris Bettini is a beer and liquor expert with the Crescent Moon in Omaha and says that is true to some extent.
Bettini says, “I think the trend is definitely changing away from the macro-produced. When it comes to the craft beer, that segment of the market is growing. What I see is that people are wanting new flavors. Wanting something different. They don’t want the old beer that everyone wanted.”
This may be an international trend. Bettini travels with a number of beer tours throughout the world things are changing. He says even in countries where beer is the beverage of choice, for example Germany, younger people want a new flavor. They prefer a stronger brew with more alcohol content so they get “more bang for their buck”.
There are nine breweries in Omaha alone and Bettini says more will open in the next year. That will expand into the cocktail business two and more independent distilleries of spirits will be opening as well. He says flavored vodkas, whiskeys and rum has exploded in recent years and that trend will likely continue.