It is one day closer to March Madness in Omaha. The city and Nebraska will be in the spotlight Friday for the Sweet 16 and again on Sunday for the Elite Eight rounds of the NCAA Tournament. Deb Ward is the vice-president of marketing and communications at the Omaha Convention and Visitors Bureau and says the city really has to shine as millions will be watching.
Ward says, “Based on audience information from Nielsen, Sweet 16 games last year averaged 5.7 million viewers per game. That almost doubles for the Elite Eight games with an average of 10.2 million viewers per game. That means a lot of viewers will be hearing Omaha’s name.”
Ward says they are still waiting to hear how much media will be in town but they are expecting between 100 and 150 outlets with many from New York, North Carolina, Kansas and South Carolina.
Most of the hotels near the CenturyLink Center are already booked for the weekend. Ward says there are plenty of hotels in the metro area but instead of a short walk to the venue they may have to take a cab or Uber to the games.