The reason is a name change for the Nebraska State Historical Society.
Trevor Jones, director and CEO, says focus groups favored History Nebraska for the new identity.
“We really hope that it’s inviting and it really shows that all of the things that we do for Nebraska history, because we’re really the one-stop history shop for the state,” Jones tells Nebraska Radio Network.
He says the name will be easier to brand with its six divisions.
“We do so many different things with history across the state, it allows us to put all those programs under one umbrella, so it’s clear.”
In addition, History Nebraska has a new tagline: “Preserving the Past, Building the Future” as well as a new logo.
Jones says focus groups showed people love their state history, but they were not connecting that with what the state historical society did.
“For example, in western Nebraska, we operate the Chimney Rock Visitor’s Center, and it’s very, very popular,” he explains. “A lot of people [in the focus groups] were like, ‘I love Chimney Rock. I had no idea it was you guys who did that.’ So, we’re looking for a way to help solve that problem.”
A revamped website and Explore Nebraska app are part of the overhaul too.
Jones says the word “society” was a hang up for some people.
“They felt that was kind of an old-fashion word that meant that they had to be invited or be a member to use our services. We really want to share Nebraska’s rich history with everybody,” he says, “so we want to make sure that people feel welcome, because you don’t have to be a member to use our services.”
AUDIO: Mike Loizzo reports [:35]