The Nebraska Tourism Commission’s annual Passport Program is expected to exceed 2017 numbers. Public Information Officer Erin Lenz says it is good to see that so many people are touring Nebraska and seeing what the state has to offer.
Lenz says, “We have had a wonderful season so far. So far, 25 people have already finished all 70 stops on the Passport which is crazy. We are expecting it to be better than last year. It keeps getting better every year. We’ve had 47,500 Passport booklets already distributed and 37,000 digital stamps so it has been a great year so far.”
People from 45 states and from 415 Nebraska communities have picked up a Passport so far.
Lenz says, “The businesses are loving it too so not only is it fun for the participant but we’ve had a lot of good feedback from the businesses that they are getting a lot of increased traffic and it is helping promote the state of Nebraska to everybody.” She says it is exciting to see this year’s numbers continue to increase and they are expected to exceed 2017’s numbers.
The most visited Passport stops so far have been:
The Rabbit Hole Bakery in Lincoln
UNL Dairy Store in Lincoln
Piezano’s in Lincoln
Eugene T. Mahoney State Park near Ashland
Zio’s Pizza in Omaha
The Archway in Kearney
A study done by Nebraska Tourism and Dean Runyan Associates in 2017 shows the Passport program generated nearly $6 million in travel spending throughout the state and $469,500 in state and local tax revenue.
Passport books are available at the 70 participating stops. The Passport app can be downloaded for free at Apply App Store and Google Pay by searching for “NE Passport 2018”. The program runs through September 30th.