Starting today, there are fifteen rolling billboards on Nebraska roads wrapped with a lifesaving message – wear your seat belt. Fred Zwonechek is the administrator of the Nebraska Highway Safety Administration and says they officially kicked off the fall seat belt campaign today that includes pop-up billboards at 50 gas stations throughout the state.
Zwonechek says they focusing on those who drive at night. He says, “About 70 percent of our unbelted fatalities are occurring at night so this campaign is really targeting and reminding those drivers and passengers, especially at night, to buckle up.” Many fatalities occur in rural areas so there is a special focus to get the message to those Nebraskans.
Statistics show that seat belt and child car seats can the risk of serious injury and death in a crash by 50 percent. For every person killed in a crash, eight more were hospitalized and 99 more were treated and released.
According to the most recent statistics, 86% of all Nebraskans use seat belts on a regular basis. That is under the national average of 90%.
The trucks wrapped with seat belt safety messages will be on the roads for the next two months.