PETA has erected a billboard in the heart of beef country, urging Nebraskans to go vegan.
A billboard not that far from Memorial Stadium on eastbound Cornhusker Highway, between 11th and 14th Streets, has the face of a Holstein cow stating – “I’m Me, Not Meat. See the Individual. Go Vegan.”
PETA spokeswoman, Amber Canavan, makes no apologies for the billboard aimed at the Beef State.
“We know that even in places where these industries are very strong there are also people who are deeply uncomfortable with the ways that animals are treated in the meat, dairy, and egg industries,” Canavan tells Nebraska Radio Network.
PETA is against any use of meat, dairy, or eggs.
“Cows are individuals,” she insists. “They each have their own personalities. They have their own wants and needs. Some cows are more friendly. Some cows are more shy.”
Though the billboard goes against the grain of an entire state, its message can prove effective, according to Canavan.
“Every time that we have these billboards up, it sparks conversation and that’s a conversation that really needs to be happening across the country,” Canavan says.
Canavan defends the use of the image of a dairy cow, rather than a beef cow, saying that is the image PETA uses to represent all cattle.